Frequently Asked Questions

Precisify is a cross-platform media intelligence and adtech platform. The platform combines proprietary panels, AI models, intent signals and contextual data to optimize digital advertising and investment across YouTube, mobile gaming and influencer marketing.

Yes. Precise TV rebranded to Precisify to reflect its expansion beyond YouTube advertising into cross-platform video, mobile app/gaming campaigns and AI-powered influencer marketing.

Precisify AI is an agentic AI engine that powers campaign planning, audience matching and real-time optimization. It processes contextual signals, shopping and search intent, along with exclusive proprietary panel data, to eliminate false demographics and align ads with high-converting content.

Precisify is COPPA certified through KidSafe. Its contextual engine analyzes content at a granular level before placing ads, ensuring complete compliance and brand suitability across video and gaming environments.

Precisify optimizes digital media spend across YouTube, mobile and tablet gaming apps, Connected TV (CTV), META and TikTok.

By pairing proprietary audience panels with contextual and intent data, Precisify removes false demographic targeting. This zero-waste precision allows media buyers to achieve stronger outcomes—including sales, website traffic and tune-ins—without sacrificing brand safety or scale.

Precisify is built around five core pillars:

• Proprietary Panels
  Exclusive, predictive audience data spanning kids, teens and adult consumers. This proprietary intelligence is the "secret fuel" used to inform custom campaign curation.
• Custom Curation
  Targeting is based on customer behavior rather than assumptions. Predictive buying signals are embedded into targeting before bidding begins, delivering precision while eliminating media waste.
• First-Class Protection & Suitability
  Brand safety is built into the platform. Every campaign is automatically protected with suitability controls before media dollars are spent.
• Multi-Metric Optimization
  The AI engine optimizes for business outcomes—not just delivery metrics—using proprietary data to align every advertising dollar with campaign goals.
• Industry-Leading Service
  With a 94 NPS, Precisify provides strategic partnership and hands-on execution, allowing client teams to focus on strategy instead of platform management.